Only two days ago we reported that sales for Grand Theft Auto V hit the $800 million USD mark across launch territories after just 24 hours. Has its momentum slowed? Not a bit, as GTAV sales have smashed all expectations and soared straight to $1 billion USD in its first three days on the market.
Take-Two themselves back in July predicted GTAV to outsell its predecessor three times over, and analysts certainly weren't about to downplay success on the title's part. Firms like Robert W. Baird & Co. earlier this week expected GTAV to reach the $1 billion USD mark within its first month, with unit sales hitting "roughly 12 million" by the end of September.
Take-Two certainly doesn't have to worry about making the $1 billion part at this point, plus the publisher gets to bask in setting yet another record for the games industry. Activision's Call of Duty: Black Ops 2 similarly succeeding in hitting $1B in sales during its first month, but it took the multiplatform title 15 days to do so.