Sure, everyone knows Call of Duty brings in a lot of revenue for Activision, but the Skylanders franchise has actually beaten Acti's popular military shooter in terms of monetary success and popularity. In a recent update from the publisher, we learn that as of July 31, 2013, Skylanders Giants is currently the best-selling console and handheld game of 2013 in dollars -- in North America and Europe, anyway.
That's just the game, too. For those unaware, Skylanders credits much of its success to the toy line that goes with the game. These toys are basically the characters you use to play, and they're beating every US and European action-figure property in sales right now. In the UK, Skylanders has purpassed all toy properties.
Worldwide, Skylanders as a franchise has brought in more than $1.5 billion in worldwide retail sales to date. Pretty scary to think about. Can you even imagine that kind of money? Most of us can't.
Activision CEO Eric Hirshberg, also the company's current public face, says:
"We began something very special with Skylanders, and the magic of bringing toys to life through a video game. But it's not just about the game. We know the toys have to be just as creative and imaginative as the kids that play with them, and that's why we're so excited to bring even more innovations to this genre when Skylanders SWAP Force comes out in October."
Yeah, and we're pretty sure SWAP Force is going to sell like mad when that's out, too. Check the infographic below (click to enlarge):