Nintendo president Satoru Iwata totally gets it: unlike the 3DS, Wii U hardware sales worldwide have thus far failed to impress. Recall that the console giant only managed to sell a grand total of 160,000 Wii U consoles (worldwide!) during the three month period ended June 30th. Yet unlike the 3DS, Iwata has no intention of resorting to an emergency price cut in hopes of turning things around.
That's because Iwata doesn't believe the current suggested retail pricing is what's really ailing the Wii U. Speaking to CVG, he reasons that sticker shock alone can't be what's turning customers away from the Wii U because the Premium bundles of the hardware typically outsell the much cheaper Basic versions:
"If the price is actually an issue [with Wii U], then there is some contradiction between the current sales balance between the Basic and Premium versions of the Wii U.
"The basic version should have sold a lot, but the fact of the matter is that people are buying more of the premium version. So the issue is not there."
Having said that, Iwata knows all too well what the real issue is: a lack of quality software. Iwata explains that Nintendo will need to "provide the mass-market with a number of quality software titles" in order to improve the Wii U outlook, just as they did to help steer the 3DS back on proper course.