GameInformer is reporting that multiple sources have come forward to them revealing that Amazon is developing an Android-powered console. Packaged with its very own controller, the Amazon Box would leverage an already substantial framework that the company has built for its own devices, like the Kindle Fire. Where other Android platforms like the Ouya and GameStick have found a niche market, Amazon has the money and infrastructure to impact the industry.
Consider that Amazon already runs a comparable service to Apple's iOS, offering daily free software and sales, then think about Amazon bringing that to a growing market. The question they face, which is also the greatest risk, is whether platforms like the OUYA aren't finding insane success either due to the market not being so big, or due to an insufficient product. If this rumor proves true, Amazon is betting on the fact that they can create something high quality and that there are a large amount of people out there who would buy it. In my opinion, I'm not so confident in them.
Keep in mind this is 100% rumor and that it's coming from anonymous sources. It seems like GameInformer is posting a these sorts of reports day after day, but yeah -- everything seems possible, even plausible. That said, Amazon would have to really impress me to make me buy a platform purely for mobile games. If anyone could do it though, it'd be Amazon. Or Google. Google could probably do it just as well. The rumor says the console will be released later this year, likely prior to Black Friday. Expect more news soon.