Who doesn't like character customization? Well, Saints Row IV will let eager fans work on their Saints ahead of time, via the Inauguration Station website. The character can be saved and then imported into the full game by yourself or anyone else in the community (should you let them).
Saints Row: The Third did something similar prior to release as well, allowing players to actually create a character pre-launch. The community gallery, where players can upload their creations and download characters designed by their peers. So really, it's a nice way of keeping the game fresh if you're too lazy or uncreative to do the work yourself.
Interested? The Inauguration Station is found on the official Saints Row website, complete with instructions. The full game will be out on August 20. You can begin your creation process as of now, but PS3 users in the Americas will have to wait until August 13.