Overseas developers often need a helping hand when it comes to getting their games out to other continents. Well, come 2014, you'll be seeing a nice fat Warner Bros. Interactive Entertainment (WBIE) logo on your Witcher 3: Wild Hunt box (again). CD Projekt has partnered with WBIE to help distribute and promote the upcoming next-gen RPG.
CD Projekt calls WBIE a "valuable partner" due to the company's experience in the industry. The Witcher 2: Assassin of Kings was also distributed in North America through Warner Bros., back in 2011 and 2012.
Says CD Projekt President Adam Kicinski:
“The premiere of The Witcher 3 is the most important event in CD Projekt’s history. Warner Bros. Interactive Entertainment is an extremely valuable partner for us because of their experience and established position on the American market, which is crucial to CD Projekt’s further rapid development. We’re very happy that our partners share our faith in The Witcher 3’s success and are ready to become fully engaged in providing promotion and sales support for the franchise in North America."
Yeah, I'll say it's important. This is the final chapter in the hugely successful Witcher series that catapulted the CD Projekt name to international and mainstream fame.
When folks begin seeing your RPG as a direct (if not better) competitor to BioWare's titles, then I'd say you've done something right.