Ubisoft sounds like it's done with games that won't have any long-term potential, as senior vice president Tony Key announced all Ubisoft games are going to be franchises. Creating games has gotten too expensive, so Key said the company doesn't want to make a single game any longer when the potential for franchises is so much larger.
Speaking in a recent interview, Key had the following to say when asked about Watch Dogs being the tip of a bigger franchise:
Absolutely. That's what all our games are about; we won't even start if we don't think we can build a franchise out of it. There's no more fire and forget – it's too expensive.
We feel like we're in a really good place with Watch_Dogs, but until we're the biggest game of the year we're not going to be satisfied.
For us, we have ambitions beyond any new brand that we've ever introduced as far as sales. We want it to be the biggest new brand ever introduced in the video game space.
That's an incredibly lofty goal for Ubisoft, and more so when you look at what Assassin's Creed has become. While it's not a given Watch Dogs will see annual releases, it could happen. It's also going to be interesting to see what happens with The Division, and whether there'll be new games released for it each year or simply large content packs like there are for MMOs. At any rate, Ubisoft has a "go big or go home" philosophy at its core now.