Fans of American McGee's Alice will be excited to hear that Spicy Horse is working on acquiring the film rights to produce some Alice: Otherlands short films, and maybe even a full movie. Then they'll be saddened to hear that in order for the license to even be bought, they'll have to Kickstart the company's current project OZombie, plus $100,000 and more. How wonderful, Spicy Horse is effectively holding the Alice movie rights hostage behind their other projects.
Now, that could be a completely wrong statement. Say Spicy Horse made a separate Kickstarter for these Alice: Otherlands films. The reality may be that if that Kickstarter succeeded, but OZombie failed the whole studio would go under despite Otherlands' success. Then it would be understandable to make Alice: Otherlands a stretch goal on the OZombie campaign. That's not what they're saying, however.
Spicy Horse is saying:
"We're going to link the Alice film rights to the OZombie campaign in hopes that doing so will increase awareness about OZombie and put us in a position to secure and develop the Alice property as animated shorts and eventually feature film(s). This doesn't mean Spicy Horse is trying to "get into the film business." We're simply interested in capturing control of the film rights so that we can work with experienced animation studios, writers, producers and directors to see some great content made. OZombie is what Spicy Horse Games will be working on for the next year while the “Otherlands” films are in production."
They're saying that they're not even sure they're interested in making movies for Alice: Otherlands, they just want the rights in case something interesting come along. Oh, and also so they can fund OZombie, because not enough people seem excited about that.
What Spicy Horse is turning the OZombie Kickstarter into is quickly becoming a symbol for why people have trust issues with the crowd-funding system. OZombie still has over $800,000 to raise to get OZombie funded, but Spicy Horse can't stop talking about Alice. Are they really dedicated to this project? Is it fair to capitalize on the fondness fans have for Alice to get OZombie made? Maybe they should focus on persuading fans that OZombie is a great game worth backing before dangling other treats over our head.