Why should booth babes get all the fun? At this year's E3, IndieCade and The Wise Guys devs decided they shouldn't. Heck, they're not a fan of booth babes in general, simply because of what they represent: systematic objectification of women. So what do they do? Rather than picket or do anything so conventional, the Wise Guys instead hired some studly booth bros this year.
The booth bros were hanging out at IndieCade's booth this year, showcasing a physical trivia quiz called E3GoMania, by Wise Guys. The whole exercise was meant to bring attention to the issue of female objectification -- in a fun and interactive way.
Definitely a worthy cause and a great exercise. Honestly, more companies should consider hiring proper male cosplayers/actors to advertise their games. Then again, I could be biased.
The busty ladies being groped and hover-handed all week long might get a kick out of this, though.