An undercurrent in the gaming industry is pointing toward the adoption of digital rights management (DRM) policies designed to curb the resale and trading of games for next-gen consoles from Sony and Microsoft. Recent speculation over what Microsoft might have planned for used game sales on the Xbox One for example painted a picture of the company wanting to monetize secondhand distribution of software.
If the console giants were caught off guard with how strong the reaction to possibly limiting the playback of used games (or games they did not originally purchase) on their platforms were, it's because gamers aren't keeping quiet. Gamers disenchanted with DRM and other restrictive policies are joining online movements of sorts in the hopes of getting through to Sony and Microsoft on Twitter in a big way. They're mass tweeting with hashtags like #PS4NoDRM, first propogated on NeoGAF and now growing across message boards and of course Twitter. With Microsoft still in the hot seat, it's probably no surprise #XboxOneNoDRM will be emerging to join the chorus.
It's final stretch ahead of E3 2013 press conferences next week, so gamers are looking to make waves one more time on Twitter, this Wednesday June 5th. Gamers are aiming to have tags like these trending and in the mainstream, in order to spread the word in and beyond the gaming industry over ther concerns with DRM on the PS4 and Xbox One.
It's starting to catch on: even news sites like CNN and NBC have reported on gamers catching the attention of Microsoft and Sony. The console giants themselves have thus far proven refreshingly receptive of this Twitter campaign which puts them in the spotlight, but it remains to be seen if they may ease off on any restrictive policies for software on their consoles as a result.
Microsoft has since clarified that the used game rumors were not entirely accurate, and pledge to keep the interests of gamers wanting to sell and trade-in software in mind when solidifying their actual strategy. Sony likewise acknowledged the concerns over playing used games on their platform, but both companies at the moment can only really confirm... that nothing is really confirmed yet whether or not their hardware will be as DRM-free as possible.