A leak from Sony's upcoming marketing campaign for the PlayStation 4 shows the company will be pitching the console's slogan as "Greatness Awaits" according to Siliconera. According to the report, which details an upcoming commercial from Sony, the company will continues its trend of surreal imagery, featuring a single man walking down the street of a small dilapidated town. As he walks friends will join in behind him as he shouts propaganda.
Here's the text of the speech that he makes as he walks:
Who are you not to be great? You, with the imagination of a brilliant child and the powers of an ancient god.
Who are you to be ordinary? You, who could get away with murder, or raise the dead.
Who are you to be anonymous? You, whose name should be spoken in reverent tones or in terrified whispers.
Who are you to be afraid? You, who can serve as judge and jury while hoarding infinite lives.
Who are you to be a slave to the past? You who can travel time like the oceans and rewrite history with a single word.
Who are you to deny greatness? If you would deny it to yourself, you deny it to the entire world.
End scene with PlayStation 4 logo and the words "Greatness Awaits" on a black background. Pretty good, right? It's also worth mentioning that the video will be full of game-related subject material. Nothing so blunt as Kratos in full-makeup, but a roughshod flag with the Destiny logo and other subtle nods.
It sounds pretty powerful, to be honest, though I think the abstract imagery of a city in disrepair isn't exactly what they should be going for. It's something Sony has used quite often over the years, though -- the dark and dreary. Probably a lot of market research gone into why gamers like that stuff, so who am I to criticize. I'd like to see something more fun, but there are probably better outlets for that. Commercials need to be eye-catching.
How about it, everyone, do you want to be great? Greatness awaits, if you buy a PlayStation 4. Or whatever. Let's hope they've got great games, then we'll talk about what we can do with them.