According to Monaco: What's Yours in Mine's creator Andy Schatz, sales since the game's launch on April 24 have been, "crazy good." Perhaps some perspective is in order. Monaco was made in large part due to the funding of the Indie Fund, a source of funding for indie games put together by a group of successful indies. Monaco received a $100,000 loan, but according to Schatz Monaco had grossed over $120,0000 -- four days prior to launch.
Yes, Monaco met its investment obligations before even being launched. Then, afterwards, direct sales went "crazy" which is to say that Schatz's business is indie development and business is good. Here's a quote from Schatz, according to Joystiq:
"For me the most significant thing about the early success with regards to Indie Fund is that it shows that there are many ways of approaching funding, from crowdfunding to investment models like Indie Fund, to personal loans – I know a number of devs that have taken loans from other devs – to the traditional publisher model. More options means the studios can customize their relationships to fit their personalities and their projects."
This isn't the first success for the Indie Fund, and it certainly won't be its last. QUBE was able to repay its Indie Fund investment within four days of release on Steam. Dear Esther? Six hours. This may be the first case where a game could have paid back its full investment prior to launch, however. Definitely makes you want to watch out for the four upcoming Indie Fund releases of 2013 -- Faraway, The Swapper, Panoramical, and Kachina.
Monaco: What's Yours is Mine, a solo or cooperative top-down heist game, is now available on PC for $14.99. As part of the Indie Fund deal, Schatz will repay the Indie Fund's initial investment and then add on 25% of his earning over two years, or double the initial investment -- whichever comes first.