Wow, so here's some slap-you-in-the-face E3 news. According to a "Financial Results Briefing" released by Nintendo today, the company will be forgoing the "traditional" E3 press event this year. That's right, no big-stage Nintendo keynote at E3. Instead, Nintendo will be focusing in on "smaller events specifically focused on software titles for the US market" for both media and distributors. Okay, so... wait, what?
Nintendo extrapolates further by stating that they don't like the "traditional" E3 keynote, but also make clear they want to host an event where they can announce and show off their upcoming Wii U titles. Here's exactly the words they use:
"At E3 this year, we are not planning to launch new hardware, and our main activity at E3 will be to announce and have people experience our software. Many people are certainly very interested in learning more about the Wii U titles that we are going to announce. We will use E3 as an ideal opportunity to talk in detail mainly about the Wii U titles that we are going to launch this year, and we also plan to make it possible for visitors to try the games immediately. As a brand new challenge, we are working to establish a new presentation style for E3."
Let's go over this. Nintendo is still going to, "talk in detail," as well as, "announce," a number of titles. Isn't that basically the "traditional" press event? Of course, they do want to give press some hands on with the games as well, but that's something we typically are able to do on top of the press conference anyway. Overall, it's rather unclear just what Nintendo has planned one way or another.
It makes sense in some ways why Nintendo would want to avoid the idea of a big press conference. With both Sony and Microsoft launching consoles, all Nintendo would be doing is making themselves look like the E3 loser. It also doesn't help that they're severely under expectations with Wii U sales. 3DS looks like it's doing mighty fine, though.
Gah, this is lame news. I adore each of the big three's press conferences each year. Some are better than others, but no matter what each one says so much about the company behind it. Hopefully Nintendo is still able to represent themselves well at the event even without a "traditional" press conference. I can't wait to hear more about these so called, "Wii U games."