Neoseeker : News : Nintendo skips "traditional" E3 press conference this year, instead hosting smaller software focused events
Sort by date: ascending descending
1 thumbs!
^
THM Apr 25, 13
May God bless Wii U and Nintendo!
-3 thumbs!
^
BlackLabel Apr 25, 13
*bleep*ing stupid!

This is the worst thing they could do they have pretty much handed the reigns to Sony and Microsoft to generate so much hype. What I want to know is why this year? Why in a year where Sony and Microsoft have new hardware? This is the year Nintendo needed a keynote to quell the level of hype that will be generated by Sony and Microsoft. Sure they may quell a bit of hype by showing off Mario Galaxy 3 on the show floor, but it won't have half the impact it would if they did it on stage.

Nintendo I think you have screwed up big time by doing this, I hope I'm wrong but I don't think a series of smaller events is going to have the kind of draw your E3 keynote would. I mean lots of gamers watch the keynotes of consoles they don't even own just in case something makes it worth buying. These Nintendo Direct events are typically only watched by those that own a Wii U or a 3DS so they will be preaching to the choir..

Bad move..
0 thumbs!
^
XXIV Apr 25, 13
As opposed to BlackLabel, I think this is a good idea.

At this point, E3 is basically a giant convention where everyone spends millions of dollars trying to look flashy and make headlines when the buzz really only happens for a few days. Pulling out allows them to concentrate on releasing the information when they feel it most viable, as opposed to having to compete with the upcoming Xbox720 and PS4 presentations and getting overshadowed by the hype that will no doubt occur. Pre and post E3 Nintendo Directs, as well as any presentations they have during it, will be able to dominate game sites such as Neo, Destructoid and IGN without fear of the new consoles putting their spark out instantly.

Also, why put millions of dollars into a flashy stage show that isn't financially viable when the only people who will see it are gamers? Those gamers will just look for major headlines later on on game news sites, so there isn't a huge incentive. They'll still reach their intended audience, just not at one giant money pit of an event.

Also, bluexy, typo in the second to last paragraph. I think you meant 'both Sony and Microsoft launching consoles', not 'both Sony and Nintendo launching consoles'.
0 thumbs!
^
bbb7002004 Apr 25, 13
I'm disappointed myself, if this turns out to be true. We often get misinterpretations out of these translations, so waiting a few days to see NoA announce a definitive stance is probably prudent.

Anyway. Yeah, disappointing. I enjoy watching all the big conferences together, its a really exciting two days of non-stop news. I can see why they would want to not do it though, pretty much everything unveiled at E3 nowadays is spoiled weeks before hand and the Nintendo Direct presentations give more info to us quicker and cheaper than waiting for one large press event that's pretty much doomed to disappoint thanks to the massive buildup.
4 thumbs!
^
DedValve Apr 25, 13
Nintendo knows that a conference won't do them much good here, especially since their last ones have been so poor. Why waste so much money when they can keep dropping bombs on the way to E3 and then make showcase demos everywhere? I'd be really impressed if they have demos of the next mario or smash bros.

The only thing Nintendo can do is drop games and they won't need a huge conference to do that.
1 thumbs!
^
bbb7002004 Apr 25, 13
Reading Iwata's full comments make a lot of sense, actually. He talked about how the press conferences are trying to talk to three specific groups and doing none of them well. The press is already shown most of the big news so they can have PR approved stories ready to hit their sites, meaning the conference is a waste of time to them. They just want to get to the show floor and try the stuff out. Investors and analysts just care about sales figures and how much more money they can squeeze into the next quarter. Gamers want to see surprise trailer announcements. Do any of us really care about corporate suits yelling buzzwords at us?

Maybe pulling each of those pieces apart is the best move after all. Have developer sessions for the press as well as more floor demo time, investor meetings for investors, and give us the announcements, trailers, and gameplay demos in Nintendo Directs. Everyone wants Nintendo to embrace online, so them embracing the Youtube model of contained video entertainment on demand seems like a logical choice.
0 thumbs!
^
canderson Apr 25, 13
After reading the whole article, this isn't such a terrible idea at all. Having multiple events similar to the Nintendo Directs around E3 would be just as great.

Like they said, investors are more interested in sales and figures, distributors are more interested with the marketing, while for people like us, the main focus are the games. So, I support them doing separate smaller events for each crowd. Pretty effective way of pleasing everyone, rather than cramming everything into 1 hour.

Unless some of you enjoy them speaking about sales for the first 20 damn mins.
Last edited by canderson :: Apr 25, 13
Staff
1 thumbs!
^
tekmosis Apr 25, 13
It's a little disappointing but the past few years Nintendo has done a pretty bad job at E3. They have no new hardware to show off so if they did a big conference I think a lot of people would still claim that Nintendo's conference sucked.

It depends on how they plan on doing these smaller events, but I really hope they kick ass this year and drop down tonnes of titles, and new IPs.
1 thumbs!
^
BlackScythe Apr 25, 13
This is for the best, as a company, as it is they really don't have anything to show. The console is out, the Wii U has had a pretty poor line up so far. Realistically if they did a big show what would they do say "We know it's been disappointing so far but here we will hint a few games we aren't ready to show!"

I believe giving focused attention to specific titles is a far better choice than throwing out a bunch of random garbage no one cares about.
2 thumbs!
^
RegalBryant Apr 25, 13
As long as I get some Smash Bros. news, I don't care what they're doing.
-3 thumbs!
^
Slash Apr 25, 13
Nintendo knew they couldn't "win" the E3 as Sony and Microsoft were revealing their new consoles. Only fanboys were fooling themselves.
Also what bombs have they dropped so far for the WiiU? Bombs are unexpected surprising news. Nintendo announcing Mario Kart,SSB,3D Mario,etc. for the WiiU isn't a "bomb" we all knew the WiiU was going to have those games.
Also Nintendo Directs will never generate the same amount of hype as announcement in E3 by Nintendo.
1 thumbs!
^
Dio Apr 25, 13
Well, since everyone is choosing to ignore my thread and post in this one instead, I'll just quote what I said in the first thread.

quote
Yes, you read that right. For the first time ever, Nintendo won't be having a large-scale press conference at E3. In fact, Nintendo won't even be there for the most part. Instead, Nintendo has chosen to focus on their own smaller events, such as Nintendo Direct, to reveal all their big titles.

There will still be a minor, closed-doors type event for Nintendo at E3, exclusively for American distributors. And some hands-on demos for the media. But Iwata, Miyamoto, Reggie and crew won't be present.

Bold move by Nintendo. My guess is that they'll hold a giant, groundbreaking Nintendo Direct the day before E3 starts to try to steal some hype.

In the past, Nintendo has tried to address everyone with their conferences. They have to talk sales figures for investors and analysts, they have to talk marketing procedures for distribution partners, and of course they have to talk games for the consumers. Although there were some benefits of having one large press conference at E3, the negatives were also apparent. Trying to fit all that information into a one hour conference has proven to be difficult.

Instead, Nintendo can break it into three separate smaller events, one targeted for consumers, one targeted for investors, and one targeted for distributors. A lot more efficient and effective that way.
The last few Nintendo Directs have been awesome. Looking forward to what Nintendo has in store for us in the coming months.
1 thumbs!
^
BlackScythe Apr 25, 13
This is a news article on the front page, not just a thread lol.
0 thumbs!
^
ims2golfer Apr 25, 13
quote Slash
Also Nintendo Directs will never generate the same amount of hype as announcement in E3 by Nintendo.
But this will, which is why Ninty is doing this. Think of it like a bigger Nintendo direct than something must on YouTube.
Although you're correct on the matter that they new they could not win. With Microsoft and Sony announcing all their big stuff for their upcoming consoles, it's easy to see that they would get swept under the carpet from the media. Why be overshown by competitors when you can make your own conference and have all of the attentionfor it go straight to you?
^
Sponsored
Sort by date: ascending descending
- This news story is archived and is closed to new comments now -
Newsletter
Latest News
Latest Inhouse
Fractal Design Core 3300 Mid Tower Case Review EVGA Tegra NOTE 7 & ASUS Transformer Pad TF701T Review Cooler Master Seidon 120XL Liquid Cooler Review NZXT Phantom 240 Case Review Thermaltake Urban T81 Full Tower Case Review Thermaltake Commander G41 Mid Tower Case Review
(0.1575/mc/web6)