Peter Moore has released a statement in response to Electronic Arts' looming second annual award for The Consumerist's "Worst Company in America." The award, which is decided through a series of online polls, is still working through its quarterfinals, the ratio at which EA is winning each contest makes it persuasively the odds-on favorite to take the award again. It's clear Peter Moose is unhappy about this.
Here's how Moore begins his statement, somewhat humble:
"Are we really the “Worst Company in America?” I’ll be the first to admit that we’ve made plenty of mistakes. These include server shut downs too early, games that didn’t meet expectations, missteps on new pricing models and most recently, severely fumbling the launch of SimCity. We owe gamers better performance than this."
You have to give the man credit, because he starts his statement with the title, "We Can Do Better." Admitting EA has problems is, well, it's something that John Riccitielo never managed.
Afterwards, well, Moore goes out of his way to address several issues for which he believes the general population is being unfair. Some of these, like frustration over Madden cover art, are entirely reasonable and really aren't even worth addressing. Others, like SimCity's always online DRM and the quality of the Origin platform, really deserve to be adressed in a different manner.
In the end, the point of Peter Moore's statement is rather unlcear beyond the fact that the award needed to be addressed in some form -- especially considering the company currently has no CEO. Here's the closing statement from Moore's letter:
"So here’s my response to this poll: We can do better. We will do better. But I am damn proud of this company, the people around the globe who work at EA, the games we create and the people that play them."
Such is how the letter ends -- Peter Moore, obstinate, unapologetic, looking towards the future. Just like everyone else. Read the full letter on EA's blog.