Neoseeker : News : IGDA comes under fire, loses several members over controversial GDC party using female dancers
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Lorx Mar 30, 13
The only thing that raised a flag for me in that statement was perhaps the most important;
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Fact 5: YetiZen did not hire dancers. We hired avid gamers, who happened to be models, to discuss gaming with the invited guests. The YetiZen team (myself, my co-founder, and our resident artist) were invited by the rappers, along with our gamer-models, to dance for a few minutes on stage.
That kind of line never really flies with me.

Lack of forethought is what got them into this mess in the first place, all this says is either they're skimming details, or just confirming they had no forethought. If paying special attention to women wasn't the biggest hot topic in the industry right now, I could see a slip being more plausible, but it's such, such a big thing right now. The movement was looking for somebody to pin to a cross, which they now have. It'll take a PR department miracle to dodge that.
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Gordon Mar 30, 13
Sana Choudary, CEO of YetiZen has released her official statement on the YetiZen IGDA GDC party. You can read it here:

http://yetizen.com/2013/03/30/official-statement-by-the-yetizen-ceo-on-the-yetizen-igda-gdc-party/2/
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Slash Mar 28, 13
I don't see a problem.
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Arames Mar 28, 13
It probably was a stupid stunt considering that gender equality is such a hot button topic. But at the same time, is this really any different than going to a club with gogo dancers?
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Lorx Mar 28, 13
quote RabidChinaGirl
Lorx It's an ongoing fight, not a victory. And incidents such as these (not all being so publicized) do contribute to the unfortunate view that the industry is not for women.
Battle vs War. Battle Victory, War wages on. Decisive battle victories are important, they leave a mark that the future will look back on. If a planning group for [Gaming event name here] is looking into what to do down the line, and they know of this, will they repeat it? Risk losing face in the industry? The planning group that did this, two years in a row, will they actually have big contracts again soon?

That this is actually getting publicized and has so many reactions, makes it a victory. As I said before, it's not results/verdicts that's important, it's reaction. Reaction is what will shape and influence the opinions of those who actually need the kick. It's what will make the industry actually police itself on this, as no company wants the kind of reaction to something they do that IGDA is getting. It's terrible business.
The reaction here, very large. Googling IGDA left me with the first 7 results in order being:
  • News of this
  • News of this
  • News of this
  • IGDA Homepage
  • News of this
  • Wikipedia, which will log news of this
  • IGDA Twitter
Yay4sean it touched on a very hot debate topic in the industry and community that surrounds it. Companies showing they think of women equally to men is a huge button right now, so doing something male-centric is basically corporate suicide if people catch wind of it.
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Yay4sean Mar 28, 13
I thought fan-service was like, the norm in the gaming industry ?_?

While I wouldn't really call it an over-reaction, I am pretty surprised by how many people took such offense to it. And, it isn't that unusual that a company or business would prioritize the present (there's mostly men in gaming industry, after all, so fanservice->profit) instead of the long-term (having both MEN and WOMEN in the gaming industry!)
Last edited by Yay4sean :: Mar 28, 13
Staff
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RabidChinaGirl Mar 28, 13
Lorx It's an ongoing fight, not a victory. And incidents such as these (not all being so publicized) do contribute to the unfortunate view that the industry is not for women. Whether you see that or not doesn't change the fact that this is how many will perceive and react to such affairs.

To many outside observers, especially women, these sorts of stunts only go on to reinforce the concept that gaming is a big frat house filled with frat boys. Or an old boys' club.
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Lorx Mar 28, 13
Company does stupid stunt that's rather insensitive to current hot topics within the industry, lose face with said industry. Sounds about right for what the result should be I guess. Wouldn't take it as something to categorize under reasons why women find gaming inaccessible though, because of the fallout of it all. If the reaction was "Yup, 'nother day in the glorious industry! What a party!" with the company gaining more backers because of it, then yeah, cause for concern. What happened appears to be the exact opposite. The only thing that matters in the "but think of the women!" movement, is reaction. At it's core, the sensible fronts of the movement are just asking for the industry to actually police itself for once on sexism, and not roll with "well, fanservice sells". It's asking for reactions from the industry, to help make sure the industry stays on the right side of the line. Which seems to be exactly what happened to IGDA. The situation was contained and had consequences, because of the industry and the people who are in it were not okay with the fanservice for the sake of fanservice. Call it a victory if anything.
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