EA and DICE have launched a new Battlefield 4 teaser to get the fans going, and they've taken a page from Ubisoft's playbook this time. What's that mean, exactly? The website boasts some hidden artwork, covered by a foggy glass effect. EA will clear up the glass little by little over time based on community participation.
The more fans who log in, the more EA will reveal of that Battlefield 4 artwork underneath the rainwater. If you're wondering why they're only teasing one image, well, keep in mind the gameplay reveal is actually set for March 27 -- not too long from now. This little teaser is just something to keep fans preoccupied for the time being.
Swiping your cursor over the page will have the same affect as wiping your finger over fogged glass; note the mark in the upper right corner of the image above, where I may have accidentally done just that. It's a random interactive detail, but oddly fun in three-minute intervals.
Ubisoft has employed a similar strategy in revealing their Assassin's Creed content. Their first notable attempt revolved around an Assassin's Creed III trailer and Facebook "Likes", which didn't exactly work out as well as the company likely hoped.
Anyway, hit the source if you want to check out the Battlefield teaser.
Update: Okay, that was quick. The image is coming together very quickly, with just a few more "stages" left. We hope none of you are underwhelmed.