Monster Hunter may as well be Japan's national pastime, but the series still has a ways to go in the West in terms of achieving that level of popularity. Assuming that's even possible. Well, Capcom certainly wants to see that happen, and the publisher is trying their hardest, especially with Monster Hunter 3 Ultimate on the way.
In order to ensure folks in the States and Canada hear about the upcoming Wii U and 3DS follow-up to Monster Hunter 3, Capcom is hitting every show they can get into and planning some additional events. The hope is that more exposure on the consumer level will generate more interest for the game, and perhaps the franchise as a whole.
Capcom's senior product marketing manager Laili Bosma explained:
"We have a full on booth, a Monster Hunter dedicated booth, at PAX, we have a Monster Hunter dedicated booth at Wondercon, we're also going to be attending C2E2 in Chicago, we have events that we're planning on doing at Capcom's offices in the near future. We're also looking to hopefully do a summer tour with Monster Hunter across the country."
Exposure aside, Capcom also has to make sure they understand the wants of western gamers. After all, North American tastes don't always align with those across the Pacific. As such, there's a lot of work to be done if the publisher wants to see Monster Hunter flourish here. Bosma remarks:
"Capcom is very dedicated to the brand, obviously in Japan being as huge as it is. But, the team is also dedicated to trying to make it work here in the US
"It's not magical, it's not going to happen overnight. My goal here is to try to get as many people to experience it first-hand, and for us to answer those questions as much as we can, and then hopefully grow that audience one person at a time."
Monster Hunter 3 Ultimate will be out on March 19, then March 22 in Europe.