A week ago Electronic Arts CFO Blake Jorgenson spoke at the Morgan Stanley Technology, Media, and Telecom Conference, referencing microtransactions and then stating, "We're building into all of our games the ability to pay for things along the way." Today, at the Wedbush Securities Transformational Technologies Management Access Conference, Jorgenson is painting a different picture.
Rather than microtranactions in all games, Jorgenson says he was misquoted and that he was only talking about EA's mobile ventures:
"I made a statement in the conference along the lines of, 'we'll have microtransactions in our games.' And the community read that to be 'all games.' And that's really not true."
He went on to describe that games like Real Racing 3, as in this Penny Arcade comic, are the direction he wanted to convey. As for non-mobile games, "extensions" like the DLC packs offered from Battlefield 3 and Battlefield Premium are the company's focus.
It's really impossible to evaluate the sincerity of Jorgenson's comments, as his quotations are quite clearly stated. Instead of reading like EA's actual market plans, these statements read like messages to shareholders -- which is entirely reasonable. That's his job, after all. The proof really, is in the pudding. Mass Effect 3's multiplayer, Dead Space 3 weapons and now SimCity's themes all have microtransations.
Electronic Arts' dedication to microtransactions in both mobile games and core games is evident.