Microtransactions have been gradually seeping into EA's non-mobile games of late, from BioWare's Mass Effect 3 to Visceral's Dead Space 3. Now imagine if this component appeared in every future EA game. If the publisher's CFO Blake Jorgensen knows what he's talking about, then that could very well happen.
Morgan Stanley Technology, Media, and Telecom Conference, Jorgensen spoke on behalf of EA and expressed the company's interest in pursuing this business model. Apparently, gamers have shown they are more than willing to fork over money for optional content, and EA plans isn't about to let this opportunity pass.
"The next and much bigger piece [of the business] is microtransactions within games.
"We're building into all of our games the ability to pay for things along the way, either to get to a higher level to buy a new character, to buy a truck, a gun, whatever it might be, and consumers are enjoying and embracing that way of the business."
The future of gaming! Well, if the microtransactions stay optional, then maybe EA can go through with this and avoid upsetting their consumer base. After all, both aforementioned titles could be easily enjoyed without spending the extra money (something I can attest to). Still, this is a pretty slippery slope EA is trying to climb, and I'm not so sure I like what's waiting at the top.
Regarding security issues, Jorgensen noted that EA has "built an amazing backend to manage" all that. In the past, this sort of thing has always been outsourced, but now the publisher is bringing this business in-house.