Japanese business stands to reap the benefits afforded by a declining yen which strengthens the value of exports, potentially spelling good things for consumer electronics giants like Sony Corp. provided there is renewed consumer interest for gadgets.
Sony is looking to stoke that interest by building hype over new products, including the rumored (and much anticipated) fourth generation PlayStation console.
They'll certainly need that interest because thus far Sony hasn't proven to investors that it's riding the wave of the weaker yen. Sony's shares have slumped by over 10 percent yesterday, the biggest decline suffered since November 2008, after posting its eighth consecutive quarterly loss. The results disappointed those who bought Sony stock on account of the currency weakness possibly leading to turnaround in earnings, but that simply wasn't to be in Sony's case.
Analysts remain cautious over investing money back in Sony, at least until there's a clear sign that their new products will in fact allow the electronics and console giant to hold its own against the likes of Apple and Samsung.