In life, there are good ideas as well as bad ones. The Dead Island: Riptide UK-exclusive "Zombie Bait Edition" is certainly the latter.
Dead Island publisher Deep Silver announced today the £99.99 special edition of Riptide, designed just for our neighbors across the pond. What could warrant such a price tag? Just look at the above image and see for yourself.
Yes, that is a statue of a woman's headless, armless torso. Wearing a Union Jack bikini. Because what could be classier? The statue stands at a modest 31cm (just over 12") tall and 18.5cm (over 7") wide. She's apparently hand-painted too, and described as "a striking conversation piece," according to Deep Silver. As a statue collector myself, I can honestly say this is not something I would want or openly display, because those conversations won't be the kind I want to have.
The rest of the goods aren't as vomit-inducing. The Zombie Bait Edition also throws in a special Steelbook game case (of course), some artwork cards, and several exclusive weapon mods.
By contrast, North America's Riptide Rigor Mortis Edition bundles together some community-voted goods that go in line with the whole tropical vacation theme, like the zombie hula bobble figure and wood keychain. I'm personally more interested in that zombie arm bottle opener, though.
Update: Can't ever call Deep Silver slow. The company has issued an apology via Twitter, admitting what a terrible idea this whole thing was. Here is the entire statement in which they awkwardly attempt to explain the reasoning behind the statue:
We deeply apologize for any offense caused by the Dead Island Riptide “Zombie Bait Edition”, the collector’s edition announced for Europe and Australia. Like many gaming companies, Deep Silver has many offices in different countries, which is why sometimes different versions of Collector’s Editions come into being for North America, Europe, Australia, and Asia.
For the limited run of the Zombie Bait Edition for Europe and Australia, a decision was made to include a gruesome statue of a zombie torso, which was cut up like many of our fans had done to the undead enemies in the original Dead Island.
We sincerely regret this choice. We are collecting feedback continuously from the Dead Island community, as well as the international gaming community at large, for ongoing internal meetings with Deep Silver's entire international team today. For now, we want to reiterate to the community, fans and industry how deeply sorry we are, and that we are committed to making sure this will never happen again.
Sounds like companies need to start hiring Good Taste Officers (job title subject to change) or something. You know, just so this "will never happen again."