When you piss off Brad Pitt, bad things happen, as Hammerpoint Interactive and their zombie apocalypse simulator The War Z have found. Glaringly biased blog WarZscam discovered an update The War Z's page at the United States Patent and Trademark office -- the game's trademark application has been suspended. The suspension comes at the request of Paramount Pictures, currently in production of the movie World War Z starring Brad Pitt.
It's inevitable at this point that The War Z will likely have to change the name of the game. That said, the suspension letter was apparently delivered in mid-November, so the game must not have received any legal threats despite their trademark suspension. As we approach that movie's release in June, that may change, but I'm sure The War Z will ride out their time in the spotlight for as long as they can.
A few other interesting details have arisen from the trademark suspension. Firstly, it appears Paramount is producing a game based on World War Z, which, I guess, why not? Secondly, The War Z's trademark application is a mere 6 months old, which is contributory evidence to the fact that the game has only been in development for this brief time. Many anti-The War Z protesters claim the game was made quickly to capitalize on ARMA II mod Day Z, but The War Z's developers insist their game has been in development for years.
It is what it is, however, and despite The War Z's likely success in recent months I doubt they could mount a battle against the likes of Paramount's legal team (and Brad Pitt). I'm sure they'll find another title just as tantalizing. Such as... World Day Z, The Walking Zombies, or maybe Dawn of the War of the Dead. I should go into the business!