Machinima.com is going through some changes, it would seem, as editorial personnel learned today that they were suddenly unemployed.
Numerous former staffers have taken to Twitter, posting about the layoffs. One such tweet came from former Machinima.com editorial manager Bill Shibley, who remarked, "I just found out I am no longer employed. Should probably updated that LinkedIn profile."
Shibley adds, "Along with many of my friends."
Another post, this one from Justin Fassino, reads, "Effective immediately I am no longer at Machinima. Would love to send an official email with my contact info but they took my computer."
Similar sentiments are being shared by other employees who've been layed off by the company. Machinima's Editor-in-Chief Rob Smith noted later that 23 staff members were let go today, namely in programming and production (or editorial). Says Smith:
"This is growing pains. Machinima has grown a lot in a short amount of time. We had to look at the business, look at where we're focusing. It has hit the editorial group, but we are still doing editorial coverage in a slightly different way."
Not long after, Machinima released an official statement regarding the layoffs, downplaying the whole thing by noting that less than 10 percent of staff was effected. The company also noted that they are expanding in other ways -- namely in marketing.
"Today Machinima underwent a reorganization to address its global growth, and this process unfortunately resulted in layoffs. Less than 10% of Machinima's workforce was effected. Also as part of the restructure Machinima is hiring across key divisions including Sales, Marketing and Product."
So basically less content producers and more PR.