Neoseeker : News : Machinima.com cuts back editorial with layoffs while hiring for sales and marketing
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Relmutsie AN Dec 14, 12
People need to stay the *bleep* away from this company
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DedValve Dec 14, 12
Quick! How do you market nothing!

Very, very cleverly like every other fortune 500 company *coughapplecough*
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Emaster MK Dec 15, 12
Machinima used to be something awesome. Corporate bitches.
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THM Dec 15, 12
Hiring more for sales and marketing? A typical strategy!! Capitalism is all about bragging through marketing!!! Consumers/citizens usually get lassoed by public relations carried out by corporations at the end of the day.
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LZ Schneider Dec 15, 12
A degree in mass communications isn't too bad.
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Batman Dec 15, 12
I miss the old Machinima when it was all about Machinimas And not commercial.
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harbin Dec 15, 12
Surely the thing that attracts people to this are quality articles/footage (or whatever Machinima do, I've not really used it or heard much about it), not having someone just spout out a load of old rubbish about why their's is the best and then having nothing to offer whatsoever.

Personally, wouldn't be surprised if these people decide to take their experience and set up their own company to rival it. Other people have done that haven't they?
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BlackLabel Dec 15, 12
Machinima has the largest video game channel on YouTube but on top of that they partner the biggest names on YouTube people that are generating over a billion views a month for them, views Machinima are getting some serious money off of. It doesn't surprise me that Machinima is slowly stopping its original content when they have content providers the World over more than willing to make money for them.
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Shadic Hearts Dec 15, 12
What a great choice,Machinima.
Let it be noted that sarcasm was used in the above quote.
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omnious Dec 16, 12
quote Shadic Hearts
[sarcasm] What a great choice,Machinima. [/sarcasm]
There we go.

I can understand them wanting to hire people for PR, because money, but there wasn't a need to let editors go with the amount they make from others like BlackLabel explains, they could just stop hiring more editors but keep expanding rather then letting some go now, expanding then rehiring.
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Shadic Hearts Dec 16, 12
quote omnious
quote Shadic Hearts
[sarcasm] What a great choice,Machinima. [/sarcasm]
There we go.

I can understand them wanting to hire people for PR, because money, but there wasn't a need to let editors go with the amount they make from others like BlackLabel explains, they could just stop hiring more editors but keep expanding rather then letting some go now, expanding then rehiring.
That's it!
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tekmosis Dec 17, 12
quote BlackLabel
Machinima has the largest video game channel on YouTube
Aren't they one of the largest channels on all of YouTube, not just gaming wise? From what I know, if you want to "make it" on YT with your gaming videos, you pretty much have to become a partner with Machinima, and they give you a percentage of ad revenue you make, you get the Machinima branding, so with this, I can see why they'd lay off staff and hire on more people in marketing. Why keep on higher paid staff when you can get the same content from people who are willing to make a fraction of the cost?
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