Activision was banking on success with the release of Call of Duty: Black Ops II earlier this week, and to say they are on track would probably be an understatement at this point. The publisher today confirms that sales for Black Ops II have hit $500 million USD on launch day alone, surpassing the $400 million USD day one record set by CoD: Mordern Warfare 3 last year.
Black Ops II's launch day sales also dwarf those for Halo 4, which Microsoft announced on Monday reached $220 million USD. To be sure, Black Ops II had the benefit of being a multiplatform title, and it will soon be making its big break on the Wii U as a launch title for the new platform this weekend as well. Both publishers were quick to highlight how the launch day sales for their new titles topped the worldwide box office performances of major motion picture franchises like Harry Potter and Star Wars.
GameStop earlier this week confirmed that sales for Black Ops II hit over one million units across its stores in the US during the midnight launch period, making the title its biggest retail launch "of all time."