Sony's PlayStation Plus for PlayStation Network users has seen signifigant growth since this year's E3, and according to the company has become a major factor in driving PSN sales. In fact, the company is claiming that PSN transactional sales for the last fiscal quarter were higher than ever they've ever been over the past six years.
Encouraged by the newfound rise in adoption of the premium subscription service, Sony will redouble its efforts in marketing PS Plus as an important part of the PlayStation balanced breakfast. While SCEA has yet to share the actual number of PS Plus subscribers thus far, the company touts a 97 percent customer satisfaction rate as well as a 93 percent "renewal intent" rate for the service.
John Koller, Sony's VP of PlayStation Home and Handheld Consoles, confirms PS Plus will become a major focus for his company's marketing efforts over the next year. While Sony will continue to cater to existing and entrenched PS3 and PSN users who have little qualms with making DLC and digital game purchases, Koller explains that attracting new users will also be an important step.
Sony has been pushing what it calls an "instant game collection" available through PSN and PS Plus for late adopters, i.e. new users who are only jumping on the PlayStation at this point in the lifecycle of Sony's current-gen platforms. Koller hopes this will warm new users up to the idea of embracing exclusive digital content on PlayStation platforms and services.