In what can only be described as a surprisingly brilliant move, Ubisoft is releasing a Far Cry 3 themed map and skin pack for Minecraft today. Let me back up and read that again. Ubisoft went out of their way to craft an entire map, including modifications to weapons, tools and environments, replete with key Far Cry 3 keypoints and characters. The mod is available now for download, if you're interested.
Ubisoft has confirmed that many of the key locations in the mod are also in Far Cry 3 and that the game's "psychopath" antagonists are also there, including: Jason, Citra and Vaas. There are also 50 "Easter Eggs" hidden across the island, though what exactly they mean by Easter Eggs isn't exactly clear. Perhaps hallucinogenic mushrooms?
All in all, I can't imagine a cooler marketing tool to build into Far Cry 3's release. Trailers, social media campaigns and all that jazz are fine, but this is a legitimate gameplay experience using free modification tools in a popular game that has nothing to do with Ubisoft. The project is unique, creative, and genuinely makes exited for both Far Cry 3 and Ubisoft's future. Look forward to Far Cry 3's release on December 4 in North America for the Xbox 360, PlayStation 3 and PC. Or, check out the Minecraft mod and see if the world fits your fancy.
Far Cry 3 mod - Youtube