Earlier in the week, I reported DICE would be introducing an option to remove the colour grading aka blue tint from Battlefield 3 on PC. If you're one of the folks adamant about it being terrible, prepare to get angry: it's not coming after all.
DICE programmer Mikael Kalms has since responded to the original thread the news was sourced from, saying after discussing it with others at DICE, they've decided against the option for artistic reasons. Here's the official statement:
"As a studio, it is extremely important for us at DICE to have a unique identity in our games, not only from a gameplay perspective, but visually as well. While we appreciate that some players might want a slightly different look to the game, we are proud of the visual identity of Battlefield 3 and do not wish to change it."
You can't please everyone, so I have to agree it's best to do what you feel is best as an artist of whatever sort. This whole situation brings to mind the Diablo 3 and Mass Effect 3 fiascos (what's with games with the number 3 in them provoking fiascos?); I never thought I'd see the day where feedback on subjective elements would turn into flat-out demand, and developers would actually consider or even directly act on it, but here we are.