The latest video for Criterion's Need for Speed: Most Wanted focuses hard on multiplayer. Specifically, you get a good look at the various challenges and events you can take on, and the customization benefits you can reap from completing them and placing high. See for yourself (try not to mind the nauseatingly enthusiastic narrator):
Features Series: Multiplayer - YouTube
Even at a crummy 720p, the game looks damn fine if I say so myself, with what could be equally smooth controls and handling to match.
Need for Speed: Most Wanted launches October 30 on PC and consoles.