Attentive gamers may have noticed a distinct lack of 3D hype-building during Sony's press-conferences in recent memory, a distancing Sony is now willing to discuss a little more openly. In an interview with Eurogamer, Sony UK boss Fergal Gara candidly stated that consumers had decided 3D was not "hugely important" to them. As a result, Sony was "shifting efforts" towards unique IPs, rather than 3D. That's not to say they're abandoning the tech though, rather, it just won't be the focus of advertising anymore.
Here's Gara's thoughts on 3D and Sony's new direction:
"Consumers decide how relevant it is. It's fair to say consumers have decided it's not hugely important at this time. It's a capability we've got. It may have a bigger life a little further down the line. It's great we can do it. It doesn't seem to be the most powerful USP at the moment, so you've seen us shift our effort onto fresh new exciting IP. I'm certainly really pleased to see the strength of that as we look into next year. We've seen a resurgence really with the strength of the output from the studio network."
Gara further expands on the issue when asked if the barrier for 3D was its reliance on glasses, and admits that they are certainly a contributor. It's difficult to determine, however, because non-glasses based technology hasn't reached a level of usability that meets expectations.
"How good will glasses-free 3D be? We haven't seen any killer technology land on the market yet that proves a must have, and I don't have a firm view on whether that will happen."
The turn around on 3D has gone largely undiscussed by the gaming press, largely in part because the gaming press has always cared very little about 3D. If anything, the news here is that during the "3D era" Sony put less of a priority on new IPs, but is now trying to refocus. Could Sony's decision to focus on 3D instead of new IPs be one of the reasons the PlayStation 3 lost so much ground this generation? Or made such little ground playing catch up?