As reported last month, Nintendo is throwing a raucous bash this Thursday, September 13, and the consensus is that they'll announce a price and release date for their Wii U console at the event. Rumors and more rumors abound, but with the educated assumptive release date a scant two months away everyone's likely thinking the same things -- it's about time, Nintendo!
As pressing as a release announcement may be, Nintendo's timing likely couldn't be worse. Thursday's press conference comes a mere day after Apple is scheduled to apparently announce their new iPhone 5 cell phone. Whether or not the iPhone directly competes with Nintendo or in gaming as general is a controversial topic, but there's no argument that Apple announcements carry an unparalleled level of hype with them. How can Nintendo hope to steal media attention in the shadow of an iPhone announcement?
Of course, the September 13 Nintendo conference could be for something else entirely, and the Wii U price and release date may still yet be weeks away from reveal. If that's the case, Nintendo is certainly cutting it close. With the Tokyo Gaming Show starting this week, gaming hype will be astoundingly high. Even with Apple making an iPhone announcement, there may not be a better opportunity for Nintendo to steal the show.