Neoseeker : News : Ubisoft CEO focused on F2P development for the PC market, claims 93-95% pirate rate
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LloydToS Aug 22, 12
I was already wondering where he got that 93-95% piracy rate from. Alot of games get pirated in regions where games simply aren't released or where people don't have as much money. Your more fortunate audience isn't suddenly going to pay more because you go F2P. You will however have more chance of paying customers because there are alot of people out there that mostly pay free to play and end up using microtransactions when they like that game.
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Miller Aug 22, 12
How is that DRM working out Ubisoft? Oh..
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Ecto5 Aug 22, 12
"Our games aren't selling well. It can't possibly be because they're bad, it must be the work of those dirty pirates. Let's add stricter DRM and make our games even more unlikable."

Rinse and repeat.
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with-held-to-protect Aug 22, 12
I boycott any game that smacks of any DRM. All it really does in prevent legal users from changing systems, upgrading video cards and motherboards, and generally DRM means you are wasting your money buying the game.
Oh, and I am a PC gamer, I have paid for all of my games going back to Alpha Centauri, Day of the Tentacle and even Zork.
Publishers wish they had as many users as they claim are pirating their code. Its a lie to keep their shareholders from asking why the publisher is selling inferior games.
PC Players do not pirate!
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DedValve Aug 22, 12
*the percentage based on this interview where on a study collected by the National Association of Asspulling of America*
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VeGiTAX2 Aug 22, 12
Ubi just recently released their own storefront to compete with Origin and Steam and now they're going F2P. The odd thing for me is if I really really really want a Ubi game (Driver) then I'll get it, otherwise I generally have 0 interest in dealing with their DRM system at all for games I would be on the fence about.

This is of course, the same company that felt using Starforce would be a great idea to infect / hijack computers with a rootkit based DRM system.
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Insanity Prevails Aug 22, 12
Even if it is a global statistic, that percentage sounds way too high to be realistic. I don't know, maybe piracy is a part of the motivation behind it, but I think the development costs and current appeal is more what's driving this.
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S-I-E Aug 22, 12
ubisoft: gentlemen! behold! my new strategy of mass destruction that will annihilate piracy!!! *removes price tags of upcoming video game*

fanbase: you're handing out your video games for free?

ubisoft: YES! with this new strategy i will assume world domination and obliterate the pirates for once and for all. muahahahahaaa!

meanwhile.

pirate captain: aim for the dlc...
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LloydToS Aug 22, 12
Major companies being led like this pushes people towards indie devs to be honest.
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VeGiTAX2 Aug 22, 12
quote LloydToS
Major companies being led like this pushes people towards indie devs to be honest.
Ubi being Ubi with PC gamers tends to push people to other companies in general. They have interesting properties that are successful with console gamers but the handling on the PC side is just a nonstop mess for them. Part of what put me off at AC2 was the DRM system itself.
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sbx Aug 22, 12
Yves is a fool. Perhaps he has forgotten that UBI had the biggest, longest lasting MMO in history with UO. If they could stop resting on their laurels and build a real game out of those ashes they would have more of the market than they ever could with a F2P. Why are all gaming CEO's idiots?
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Zombie_Barioth Aug 23, 12
"the new generation of consoles has taken too long, that the console market has stagnated, and that the current trend of F2P titles is a result of that."

So the reason developers think thats where the moneys at is cause the new consoles aren't out yet? The new consoles that need to last 5+ years compared to pcs without any upgrades? Its not like there are two new handhelds they could be focusing on.

Does he honestly think F2P is a cure-all to piracy? If people have no intention to pay nothing is going to change that, and DRMing the hell out of something won't do do anything but drive the paying customers away.
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Aulis Vaara Aug 24, 12
I can actually believe Ubisoft gets a 90%+ piracy rate. That's just what you get for releasing poor games. I, for one, am not buying any more Ubisoft games, I've been ripped off in the past too often. And I'm sure I'm not missing out.
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VeGiTAX2 Aug 25, 12
quote sbx
Yves is a fool. Perhaps he has forgotten that UBI had the biggest, longest lasting MMO in history with UO. If they could stop resting on their laurels and build a real game out of those ashes they would have more of the market than they ever could with a F2P. Why are all gaming CEO's idiots?
UO? Origin and EA put that one out, it may have changed publisher hands outside of the US but the creation itself still belongs to EA even now.
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