Square Enix believes United Front Games' Sleeping Dogs can "launch a new franchise".
Sleeping Dogs, which recently topped the UK charts, could be the start of a new series, UK sales manager Andrew Larcombe has said. He believes while the market has been quiet in recent months, the publisher is confident that Sleeping Dogs' buzz can keep the game "near the top of the charts through the peak period."
"We are extremely pleased with the opening weekend of Sleeping Dogs and it's great to see that players are clearly enjoying the fantastic new features it brings to the genre.
"The market has been quiet recently, but we're confident that Sleeping Dogs is a game that you will 'have to have' and the buzz it's generating across the forums is a strong sign that it can continue to stay near the top of the charts through the peak period.
"There's always at least one new IP every year that catches people off guard and can launch a new franchise and we think this is the one."
Sleeping Dogs was previously True Crime: Hong Kong, Activision's third installment of the True Crime franchise. However, the Call of Duty publisher decided to cancel the title due to its high development budget, delays and the fact that it apparently wasn't seen as a game that could achieve the blockbuster success of Grand Theft Auto.
Larcombe concluded by thanking the "incredible talent at United Front Games for creating Sleeping Dogs", as well as Square Enix in general for reviving the title.