DICE has said that Battlefield 4 will take place during a modern setting.
General manager Karl Magnus Troedsson made the revelation during a speech at GDC Europe, where the executive spoke about how metric data stemming from market research, fan responses, and the developer's own desires affected the decision.
"There's a lot of things inspiring us as to how the franchise will move on. Everything from fans' feedback, to market research and, of course, what we want to build ourselves. It's not just one single thing.
"We still want to stay in this genre, the modern day as it is. We feel this is a place we can be and continue with the series. Battlefield 4 can live in this space and be very successful."
With the studio now focusing on Battlefield 4, Troedsson said that "doesn’t mean there might not be a Bad Company game again in the future." DICE had previously said they still admire the brand, with the studio "very proud of fond" of the series.
Battlefield 4 will ship between April 2013 and March, 2014.