SCEA president and CEO Jack Tretton has claimed that the amount of PlayStation Vitas sold thus far has been at "an acceptable number".
With Sony Corporation's president and CEO Kaz Hirai admitting the PSP's successor was performing below expectations regarding its commercial performance, Tretton still believes the amount of Vitas sold is apparently "acceptable". In fact, he feels "much better" about the platform's sales than he did four months ago.
"In this industry, you can’t get too high or too low, because it moves very quickly. I think there’s an acceptable number – and [the number] we’ve sold: That’s acceptable. If it was triple that, I’d be happier. If it was one-third, I’d be disappointed.
"Anything with great rewards is going to come with great challenges. We felt if the tech was there, and the game support was there, then the audience would be there. … I feel much better about it now than I did four months ago."
Hirai had previously said that Sony's games division is one of the three core pillars that is crucial to positively affect the company's financial situation. Tretton expressed his delight in the PlayStation being one of the pillars.
"I think it’s the best news I could ever hear. When I joined Sony Computer Entertainment, I’d meet people from other Sony divisions. I’d be at an industry event and they’d read my name badge and say ‘Sony Computer Entertainment? What the hell is that? I work for Sony music.’ Sony Computer Entertainment was very much an offshoot and not an intimately familiar division of Sony. … To go from there, where you’re a science experiment, for lack of a better word, to one of the three major pillars of the corporation is great."
Following the disappointing results related to their first fiscal quarter, Sony was forced reduce the Vita's annual sales targets. With the platform underperforming in the market, the firm has assured that the handheld's best months are still to come with titles such as Assassin's Creed 3: Liberation and Call of Duty: Black Ops Declassified.
That said, however, Sony has been experiencing difficulties in gaining third party support for the Vita.