Reactions to Battlefield 3 adopting a paid service were mixed, but enough fans are totally okay with paying, as Battlefield 3 Premium now stands with more than 1.3 million subscribers.
EA reports this afternoon that the service, announced at E3, now has (over 1.2 million subscriptions to date." This is a pretty huge jump from the 800,000 reported in June.
What Battlefield 3 Premium does is allow players earlier access to expansions and DLC (among other goodies) for a subscription fee. The service emulates Activision's Call of Duty ELITE, which allows paying members to play on DLC maps before the non-paying crowd, plus other perks like special video content. Incidentally, both shooters adopt the same pricing for their services, which is $50. The major difference and Battlefield 3 Premium's biggest selling point is that EA's service has a one-time fee, whereas Activision's requires renewal.