Facebook revealed during a recent investor call that publishing juggernaut EA spent a whopping $2.75 million on advertising Battlefield 3 through the social network, and it paid off in spades.
Despite throwing almost $3 million into the Battlefield 3 Facebook fund, their marketing efforts were totally successful, as EA believes their persistent promotions brought in $12.1 million in game sales. Now that's an impressive return.
Facebook COO Sheryl K. Sandberg cited Battlefield 3 as a prime example of the network's worth as an advertising platform.
"We're making great progress measuring our ability to help marketers generate sales.
"Independent analysis of more than 60 campaigns, 45 of which were completed in the first half of this year, show that 70 per cent of those campaigns delivered a return on ad spend of 3x or better. And 49 per cent of those campaigns delivered a return of 5x or better.
"Electronic Arts recently spent $2.75 million promoting Battlefield 3 on Facebook."
Similarly, international game developer Wooga pushed downloads for their Diamond Dash game up by 26 percent in the US just by using Facebook's mobile News Feed. The dev also saw a 29 percent increase in Germany and 37 percent in France.
Facebook, despite its popularity, hasn't seen much success in the stock market. Their first public investor call focused heavily on the network's potential as a marketing tool.