EA CEO John Riccitiello believes PC gaming is currently the fastest growing platform.
In a recent interview, Riccitiello discussed his thoughts on the state of the gaming industry following a dip in EA stock. One major issue he brought up was a reliance on NPD reports, which he finds to be a poor way of gauging how well (or unwell) the industry is doing.
The executive stressed that sales tracking firms such as the NPD do not accurately embody every aspect of the business including the PC market:
"Investors and the analysts that cover the industry have a history of focusing on NPD. Just five years ago, people said that the PC business was in a radical state of decline because NPD said it was down 10 percent, 20 percent, 30 percent, year-in and year-out. The fastest growing platform for video games today is the PC, but it's growing through subscription, through microtransactions, through download.
"Publishers like us are able to grow because we're transforming the way we deliver products to the consumer. What's making it hard for investors to see through how to invest the game industry is they're reading NPD, which is just the disc. We've got 40 percent growth on our digital business. Investors are looking at things like NPD, and they can't square that with their understanding of the business. Aggressive investors right now have a great opportunity."