If you haven't figured it out by now, The Secret World is not your usual MMORPG. The game features a real world setting with unreal powers and enemies, and it has a few things to say. You can get a good feel for it with the launch trailer below, which is about as grim as it is gorgeous. There's little in the way of gameplay, mind you. Most of the footage is a mix of cutscenes and old CG trailers.
Launch trailer - YouTube
The Secret World is developed by Funcom, and is available today on PC and Origin. As is the standard, it's $15 per month.
Interestingly, Funcom's CEO chose the even of the MMO's launch to step down from his position, though he remains with the company and involved in their upcoming LEGO MMO.