EA has confirmed that Battlefield 3's Premium service has garnered 800,000 subscribers.
The figure is attributed to the first two weeks of the service's launch, which has certainly impressed the publisher. EA Games head Patrick Soderlund stated that Battlefield 3 Premium's performance is exceeding the firm's expectations.
"We are very pleased with the performance so far. We're actually only two weeks into it, so it's a little early to tell how this is going to pay off. It certainly looks very promising right now."
With the success of the statistic-based service for DICE's shooter, it shouldn't be a surprise that EA has declared Battlefield 3 Premium superior to Activision's Call of Duty ELITE. EA Labels boss Frank Gibeau said:
"We actually think our Premium service exceeds what ELITE does – from a value standpoint, from a content standpoint, and longer term we think that we can bring more properties into that offering and that’ll be great for the business."
Furthermore, Gibeau explained how EA is understandably looking into expanding the premium service beyond Battlefield 3.
"We had EA Sports subscription before ELITE came out, so adding that component to the design is not a reaction. It’s something we’d always been considering and we had been looking at. We didn’t have it ready for launch and it took us some time to get it prepped. Having said that, they [Activision] did something really innovative and if your competitor does something innovative and you think it applies to what you can do, then there’s no harm in doing that."
Meanwhile, the commercial performance for Battlefield 3 itself isn't too shabby, either. The shooter has shipped upwards of 15 million units thus far since its October 2011 launch.