Activision plans to sell or close Prototype studio Radical Entertainment
Didn't see this coming
In an unexpected development, Activision Blizzard has confirmed that it is currently looking to sell or shut down Radical Entertainment, the creators of Prototype. According to Acti, Prototype hasn't performed up to par, failing to "find a broad commercial audience."
No word was given on how long they'll be keeping the studio's 90-some employees on their payroll. As of now, details are still up in the air.
A statement from Activision reads:
"We met with the team and are currently exploring various options for the future of the studio, including a potential sale of the business. Our preference would be to keep the team together. However, it is too early to say anything further at this time."
In 2009, Prototype reportedly sold over 2 million copies, which is actually really good. Activision hasn't revealed sales figures for this year's Prototype 2, however.
Source: LA Times
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"Man, those guys at EA are showing us up again. We need to find a way to really show gamers how much crueler, more evil we are then them."
And seen.
What you have to keep in mind is that Activision are a company that employs a shed load of people. Although perhaps their management and business style is questionable, you have to think of it from a business point of view. They will have looked at how much it cost them to make the game, i.e. 90-some employee's being paid fairly well I'd say, along with the other costs involved. If the game doesn't sell enough and management looks at their books and finds they are losing money instead of making is, then as a company you have to start thinking about potentially selling or closing the "money" sink you have.
Now I'm not saying Radical Entertainment was a money sink, hell I don't have the figures so I can't really compare. If Activision are selling them, then it would point to the fact that it's costing them money to keep them around. This is guess work, as I said I don't have their figures.
Activision have just lost the plot they have forgotten where they came from.. 10 years ago Activision didn't have the money they have now, you'd think they'd be a little more thankful to the people that put them in the financial situation they now enjoy, instead Activision have one of the most pitiful games libraries in the industry as to them if it's not Call of Duty or World of Warcraft it's not worth their time..
Focusing on Call of Duty will work in the short term but when that bubble bursts and it will burst Activision have no safety net and nothing in the works to prepare for that. They are very much an anti-gaming organisation these days and I think it is high time the gamers stop supporting them.
Why close them down? They are making profit off of the Prototype franchise right?
Yeah nowhere near the level of Duty Bops but it's kinda to be expected from a game not about being Rambo(well, pretty insane shit in these games too).
*bleep* this world