EA has said Origin has been a "huge success" thus far since its launch a year ago.
SVP of global e-commerce David DeMartini dished out figures to back up his claim, including the fact that over 12 million downloads of the digital distribution service has been made (undoubtedly, though, 11.9 million of that figure were forced to download it in order to play Battlefield 3). The digital distribution service has also made $150 million in revenue in just 10 months.
"I think a huge success. When you consider where we started from, which we kind of say was a standing start, we've got 12 million downloads of the application. We have 50 partners: independent game developers and publishers who are publishing on the platform. We've generated over $150 million in revenue, which represents huge growth on a percentage basis versus the previous year. In every numerical dimension it was a huge success.
"That said, the Origin feature-set last year was very foundational. When you start one of these services, you can't leap to the glitzy features. You have to get the meat and potatoes down first."
Despite its aforementioned success, DeMartini did acknowledge the criticism Origin has received.
"... I think people have been critical of our efforts. And usually, we really appreciate their criticism. When you start a service, if nobody says anything about you, they don't care about you, and you're irrelevant. I would not say that's the case with Origin. There are many people with opinions about Origin: where we should go, about features we've deployed."
Finally, DeMartini added how EA is looking to improve the service in the future.
"Being self-critical of Origin, I would say it's not sticky enough. And we want to put features in place where we fully take advantage of your friends lists and gameplay activities amongst all of your friends so you can compare achievements. We want you to be able to challenge your friends, and to challenge your friends to play other EA games to try and achieve things that might even be across EA games. A lot of people are loyal to us and we need to reward them with that stickiness, so we're looking in that direction."
DeMartini hasn't been so appreciative of Origin's direct competitor, though. He had stated that Steam offering considerable discounts for games cheapens the value of its respective IP.