Deep Silver has said the recently announced Dead Island sequel, Riptide, will cost $50 instead of the usual retail price of $60 because of the "end of a console cycle".
Several online retailers had listed the game for $49.99, leading to speculation that Dead Island: Riptide could be an extension of the original or a remake. However, according to Deep Silver's Aubrey Norris, the title will be a fully-fledged sequel instead of the latter. The pricing decision, meanwhile, is due to the current-gen consoles reaching its inevitable climax.
"That’s not a placeholder :) that’s the real price! It’s the end of a console cycle- we think this price makes a lot more sense given that"
Dead Island acheived great commercial success for Deep Silver with over three million units shipped. Meanwhile, Techland's Dead Island: Riptide will be fully unveiled sometime during the summer.