Crytek CEO Cevat Yerli is fed up with the traditional gaming business model and how it lends itself to exploitation in the form of DLC and "premium" services, so much so he's transitioning the company to be entirely free to play.
Shooter Warface is Crytek's first free to play title, and there will be plenty more to come once it finishes up its contracts, all under the "GFACE" social platform.
"...our future, all the new games that we're working on, as well new projects, new platforms and technologies, are designed around free-to-play and online, with the highest quality development," he says.
This of course means abandoning consoles, though if you're a PC gamer who lamented over Crysis 2, don't expect all the advantages the platform has to offer. Yerli says they're spending big ($10-30m), but for "console game quality". The recent Warface footage should give you a good idea of what to expect.