Call of Duty sales slow, Modern Warfare 3 lags behind Black Ops
Modern Warfare 3 underperforming despite strong debut
Few franchises can generate as much profit and ignite so much controversy as Call of Duty, yet recent industry activity reports have proven that even a behemoth such as COD can still have its vulnerabilities.
Analysts previously predicted that Modern Warfare 3 would mark a lag in COD sales, and those predictions have proven to be true. While exact sales figures have not been made public by publisher Acitvision, reports are coming in from multiple sources that peg Modern Warfare 2 sales below those of Black Ops around the same time last year. Analysts at Macquarie Equities are claiming a gap of about 4.2% when comparing Black Ops sales in 2011 with Modern Warfare 3 numbers. It might come as a surprise, considering how well the latest Call of Duty performed at launch, selling over 6.5 million units in a single day.
In March, NPD placed Modern Warfare 3 eighth on North America's top 10 sellers' list, and sales were reportedly less than half the amount Black Ops sold around this time in 2011.
Not that any of this spells immediate doom for the COD franchise. During the previous fiscal quarter, 34% of Activision's revenue came from Call of Duty, with digital sales and ELITE premium subscriptions bringing in a good percentage of the profits.
Source: Gamasutra
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Anyway, what Whelan and ShadowJ said is completely true.
Even my casual gamer friends who don't play any games beside Call of Duty say that even they feel that CoD is becoming too repetitive, and that they stopped playing MW3 soon after release.
Black Ops is better IMO anyway. MW3=MW2.
and indeed, two of my friends loved the CoD series, especially CoD 4: Modern Warfare (The sole reason why Activision are now using Modern Warfare in the recent titles) but when MW2 hit the shelves they weren't impressed.
Black Ops released and they thought Activision may have learnt their lesson, due to Black Ops also being more "friendly" to new comers (Hell I dislike the CoD series but even I fell into the trap of buying Black Ops) so along with myself, they also bought Black Ops and again they weren't impressed.
MW3 was announced and instantly both of them said "no"...it was the first time I ever heard them both say no to a CoD game, they even bought World at War (They were disappointed with it but still bought it)
So yes, that might be two of the millions that bought the CoD franchise but ever since Activision released MW2 and onwards, more and more people are realising what is happening.
Of course, there will still be those that buy the games and the DLC and keep Activision afloat. Unfortunately as much as I dislike Activision, I have to commend them on how much of a powerful force they have become with only CoD and Guitar Hero as their core titles (Guitar Hero is no more but the franchise still did well) Along with having Blizzard at their side and the behemoth of MMO's as another core title for a cash cow.
All in all it does make you wonder what Activision would do next or even have if they ever decided to lay CoD to rest
As for Call of Duty...the only (modern) ones I liked were the first Modern Warfare and Black Ops.
It's the motto "Why change fix something that isn't broke?". They have a formula that people are quite happy to dish out $60 a time, it might be the same game year after year but the last three CoD's prove that 70% of their fanbase is willing to pay for the next one and further for DLC.
So what do Activision have?
Well unlike EA and DICE where they have spent time, money and manpower on a new engine and game, they have been able to recycle their old games to keep the cost of production down. Already that gives them a nice comfy profit. The addition of Elite will entice those that are competitive or social or prefer to grab freebies etc....again that's profit.
People also have to remember with Activision is that it's all about getting people to buy games, not play them...if someone buys at $60 then to Activision their job is done
To put it in practical terms: (These are just figures for example purposes)
Cost of production (Reduced due to old engine etc.) = $1 million
Cost of game = $60
Acti needs to sell 17000 (1667 to break even) to make profit, everything after that is fun change (and wages etc.)
In other words, with their method as long as they have 20,000 fans buying their games, they will always have a profit...granted if they did only have 20,000 it wouldn't be record breaking profits or as a big a profit as they did get but to put it bluntly they will have a "panic zone" when the fanbase reaches a certain number...they will panic and realise what has happened
Until then, Evil warlord Kotick will continue with his diabolical plans to drain the very ocean of its wealth!
They need to continually keep selling games and without having full numbers or being an accountant at Activision, you can't possibly come close to the actual figures of what they must sell.
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