THQ has never been solely dedicated to making "core" games, despite supporting franchises like Darksiders and Saints Row. That's about to change, however, as the company announced today plans to completely drop kids' games to refocus on the core gaming market. Part of their plan involves extending the lifespan of console titles with more downloadable content while working on digital releases for "emergent platforms."
Why the sudden shift in gears? THQ credits much of their decision to the success of Saints Row: The Third, which has shipped nearly four million units worldwide since November 2011. Additionally, the Saints DLC line has generated more digital revenue than any other THQ console title, says the publisher.
Including Saints Row, many of THQ's core franchises like Darksiders, Warhammer 40K, UFC, and Company of Heroes remain active, while new IPs are also in the works. The company will be further explaining its new business model next month.
THQ's announcements are likely a response to recent rumors that the publisher was going to sell itself to an Asian buyer.