At this year's GDC in San Francisco, way back in March, a Homefront marketing stunt saw 10,000 red balloons released into the air, simulating "a method used by South Korea to send messages of hope to the North." Unfortunately, the weather in SF didn't feel like cooperating and instead blew hundreds of these balloons into the San Francisco Bay, along with the GameStop pre-order ads they carried.
Environmentalists were understandably pissed, despite claims by THQ that the balloons were "made from a 100 percent organic product and are 100 percent biodegradable." TrashTalkFCM, the PR agency responsible for the failed stunt, took full responsibility -- while GameStop claimed ignorance -- and a crew was hired to clean up the mess.
Fast-forward several months, and TrashTalkFCM is now facing a $7,000 fine for their botched plans. The San Francisco Bay Regional Water Quality Control Board issued the fine just this week and gave the company 30 days to pay up, as a part of a settlement agreement between the two parties.