AMD is jumping into the DRAM market with three new tiers of memory, each of which will be dedicated to a specific market segment: Entertainment, Performance, and Radeon. The difference between the tiers of course comes down to speed and timings: the Entertainment modules will operate at DDR3-1333 and target the mainstream user, while the Performance and Radeon editions will utilize timings at or above 1600MHz and target the high-end enthusiast and gaming markets.
All of the memory kits being released include the AMD branding and will include a red/black heatspreader. However, the memory itself it will be made by Patriot, as opposed to AMD. Additionally, memory kits will be available in 2GB, 4GB and 8GB capacities, and according to AMD the pricing should range between $12.99 and $13.99, per 2GB kit.
Below is a breakdown of the prices for the Entertainment Edition memory:
AMD Memory, Entertainment Edition | 2GB | 1333 | 9-9-9 | 1.5v | $12.99
AMD Memory, Entertainment Edition | 2GB | 1600 | 9-9-9 | 1.5v | $13.99
AMD Memory, Entertainment Edition | 4GB | 1333 | 9-9-9 | 1.5v | $22.99
AMD Memory, Entertainment Edition | 4GB | 1600 | 9-9-9 | 1.5v | $24.99
The lower tier memory, or Entertainment edition, is hitting now, with the Performance edition soon to follow. The Radeon Edition memory though is being held off until February 2012; this should give Patriot some time to fine tune it for the highest performance possible.
AMD notes all of the memory goes through a rigorous validation process and each module is hand-tested for quality assurance. The company is also using only the highest quality DRAM parts available and have stated there will effectively be no ETT (Effectively TesTed) memory used, meaning they will only be using high-quality DRAM , which will help ensure there are no dropouts of data loss.
The announcement from AMD comes at an interesting time: DRAM prices are currently at an all-time low, and recently we've seen one of the largest memory manufacturers (OCZ) eliminate their memory division entirely. This seems to have pushed AMD toward full integration, which will be good news to AMD loyalists, but most importantly it gives OEM system builders higher performance memory to match with any AMD based system.