Nintendo has taken some drastic measures to give the 3DS a much needed shot to the arm in light of lackluster hardware sales, like a meaty price cut next week, not even half a a year after it first went on sale.
Company president Satoru Iwata pledged to take the heat by accepting a whopping 50 percent cut in pay, but that's still distant, cold comfort to the 3DS early adopters who may now feel "betrayed and criticize [Nintendo's] decision [to cut the 3DS price]"... if they see it as cold comfort at all.
In fact, Iwata himself saw fit to openly address the early adopters who just saw the value of their investment drop, so to speak. Note that his personal message currently only appears on Nintendo's Japanese website, though Nintendo of America and Europe have similar messages pledging to reward its loyal consumers by introducing the 3DS Ambassor Program (further details on that campaign here). Some translations of Iwata's message:
"This unprecedented timing for a price cut is because the situation has changed greatly since we originally launched the 3DS. We decided it was necessary to take this drastic step in order to ensure that large numbers of users will continue to enjoy the 3DS in the future.
"Those customers who purchased the 3DS at the very beginning are extremely important to us. We know that there is nothing we can do to completely make up for the feeling that you are being punished for buying the system early. Still, we would like to offer the following as a sign of our appreciation to you."
To be sure, Iwata promises his company will build the 3DS platform into a strong one over time. Oh, and to look forward to Super Mario 3D Land and Mario Kart for the 3DS this December.